How to Write a Press Release?

Press Release is a piece of newsworthy and useful publication. It is an announcement of new products, new services, awards, events or other item interesting news. If it is a great press release, it actually gets picked up on various sites and channels and possibly results in media calls. It also builds credibility for your business.

Please check below for your guidelines of writing a great Press Release:

Head Line – this is the first sentence which grabs the reader’s interest. Like a typical news report, it includes the 5W’s - who, what, when, where, why, and 1H - how. This is the summary of your story. It should be should be brief, clear and direct to the point.

Sub Head - gives you the opportunity to expand the angle of your story. Make sure to write only short sentences that would keep your reader intrigue.

Body – write based on the actual facts of your story. Maximize your content but keep it short and simple. Avoid repetition and over use of grammar, slang words, jargon and fancy languages.

End Paragraph – short paragraph at the end of the release containing background information about the company - its core business, area of expertise and the business policy. And don’t forget to include your contact details.

In addition, a great press release is an extremely effective marketing tool. It adds up significant traffic from potential customers, interest from media editors, increase brand awareness and may improve your rankings in the search engines.

Please check below for additional guidelines of optimizing your press release:

Keywords Research – you should decide what important keywords are for your target audience. The chosen keywords drive traffic to your site and build market exposure for your product or service. Add keywords to your H1 header tag

Keywords should be strategically spread within your press release body content – make sure not to sound so redundant.

Add keywords in links back to your site

Keyword density level should be appropriate( 8- 15% overall density)